ByAllAccounts provides financial data aggregation software and services
to the financial back-office market. This is an exciting time for the
company as we are bringing new technology to the financial services
market, our products are proven, our client list expanding, and we are
growing!
We are looking for a seasoned Senior Manager, Acquisition and Channel
Marketing, who will thrive in a fast-growing technology organization.
We are looking for someone who has experience in the software or SaaS
world and who has small company background.
Reporting to the Vice President, Marketing, the Senior Manager
Acquisition and Channel Marketing will drive new business lead
acquisition and nurturing by optimizing an inbound marketing process.
S/he will also drive demand from new partners and contribute to existing
partner growth.
Responsibilities:
* Manage, coach and mentor a Marketing Coordinator and Social Media
Intern. * Create campaigns using marketing automation software
(Marketo) to generate sufficient qualification-ready leads each month to
reach monthly pipeline creation targets * Develop and execute a
website strategy to maximize lead engagement and conversion through the
ByAllAccounts' website * Drive our digital and direct response
advertising initiatives (media and messaging) * Develop, manage,
implement and measure message /campaign testing * Troubleshoot and
manage the systems required for lead acquisition and nurturing * Work
directly with partners to design and execute innovative joint programs
that engage partners' customers and drive new business * Manage
the growth of byallaccounts.com website, including site navigation and
development to increase user engagement. Includes ByAllAccounts'
online partner portal. * Collaborate with Director of Sales and
Account Managers on partner program development, tracking and reporting
of goals and objectives, forecasts, key metrics and definitions of
success.
Minimum Requirements:
* 6+ years of successful experience in acquisition marketing, with an
emphasis on digital and/or inbound marketing * Must have 1+ years of
partner marketing/channel experience * Must have 1+ years hands-on
experience using a marketing automation platform (such as Marketo or
Eloqua) to drive lead nurturing programs. Critical requirement. *
Prior channel marketing experience in a B2B environment, preferably in a
small company * Ability to plan and execute SEM and SEO campaigns
preferred * Prior experience developing and using thought leadership
content to drive acquisition marketing * Demonstrated
highly-developed communication skills, verbal and written *
Analytical, curious and a strong mix of left and right brain, and a
passion for data driven marketing * Proven track record of success in
driving measured Marketing programs and tracking * Solid
organizational skills and ability to meet tight deadlines in an
environment of competing priorities * Experience analyzing and
reporting on campaign effectiveness * Strategic thinker with hands on
experience and solid attention to detail * Entrepreneurial spirit
coupled with an intellectual curiosity and drive * Bachelors'
degree or equivalent
Candidates will be required to pass criminal background and credit
checks before hiring, as well as periodically thereafter and must have
permanent U.S. work authorization to be considered.
Qualified candidates should NOT reply to me at this comcast account, but
send us their resumes with salary goals to: careers@byallaccounts.com
<mailto:careers@byallaccounts.com>
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