Friday, January 21, 2011

Vertex Pharmaceuticals (Cambridge) Marketing Operations Director

Job Title

Director, Marketing Operations

Req ID

2151BR

Department

Field Operations

Location

Cambridge

Job Description

The Director of Marketing Operations has responsibility for the operational aspects of the marketing process in support of the Commercial organization’s promotional activities; these include but are not limited to – support of the Medical/Legal/Regulatory review of promotional materials; support Brand team in Agency management; coordination of Print vendors; promotional material inventory management; and fulfillment/allocation of promotional materials.  They will lead the marketing operations group, as it evolves, managing individuals’ performance and optimizing the group’s effectiveness to support the organization’s commercial efforts.

 

The position will report to the VP Commercial Operations; and will oversee the activities of the Sr. Mgr. Commercial Contracting/Vendor Management, Sr. Specialist Conventions Planning & Sr. Specialist Traffic/Editorial Services.

 

This position is the liaison between the Marketing/Brand teams and the Scientific Communication Review Committee (SCRC/CRC comprised of Medical, Legal and Regulatory leadership). This role will also need to work effectively across other key functions within Commercial (i.e. Field Training, Sales, Managed Markets, etc.) as well as other key corporate functions that include but not limited to: Compliance, HR and Procurement.

 

Key Responsibilities

 

 

  • Develop Marketing Operations policies and department operating procedures.
  • Active participant and attendee of the SCRC and CRC promotional material review processes.
  • Work closely with Compliance to ensure that all applicable regulatory/legal guidelines are incorporated in department procedures related to the proper use of promotional materials.
  • Provide support to CRC review process and responsible for supporting steps involving materials development (by partnering with Marketing/Brand colleagues), through review process (by supporting the CRC Team) and print/distribution of promotional materials as required.

-   Manage the “traffic” process and represent commercial within that process

-   Help maintain and manage the CRC meeting calendar and agenda as appropriate

 

  • Engage in the “Plan of Action” (POA) planning process and support Marketing in managing the POA planning calendar as it pertains to the development and approval of new promotional material developed for field execution.
  • Manage the distribution and promotional material fulfillment to the field.
  • Oversee resources that support the Commercial Contracting process as well as provide oversight to Commercial vendor management
  • Manage key print/production vendors as well as vendors responsible for promotional material distribution.
  • Partner with Field Training & Development in to support the review and approval of all field related materials that are linked to the existing POA cycle
  • Liaison to the corporate brand agency on specific initiatives for field training and the field force
  • Adhere to all SCRC & CRC policies and procedures
  • Facilitate all ad-hoc requests
  • Accountable for budget adherence

Minimum Requirements

 

 

  • Bachelor's degree in business, marketing or management with 8-10 years related experience in the Pharmaceutical industry; MBA desired.
  • Solid business acumen and maturity
  • Excellent diplomacy and facilitation skills; ability to influence without authority
  • Good understanding of regulatory, legal and medical requirements to pharmaceutical marketing
  • Have an understanding of best practices across the pharmaceutical industry.
  • Successfully managed a team and can demonstrate their development of others.
  • Has performed the functions in the role listed above.
  • Ability to work successfully cross-functionally.

 

Vertex Pharmaceuticals Incorporated is a global biotechnology company committed to the discovery and development of breakthrough small molecule drugs for serious diseases. The Company's strategy is to commercialize its products both independently and in collaboration with major pharmaceutical companies. Vertex's product pipeline is focused on viral diseases, cystic fibrosis, inflammation, autoimmune diseases, cancer, and pain.

 

 

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