Web Marketing, Senior Manager About the Job Progress Software has an immediate opening for a senior manager, Web Marketing based at its headquarters in Bedford, Massachusetts reporting to the vice president, corporate marketing. The purpose of the position is to manage all external web properties and interactive/digital marketing efforts at Progress Software. The successful candidate will: - Manage the Progress web site and associated interactive activities to generate sales leads and build market awareness.
- Manage all aspects of web operations, including site functionality,site usability (user interface), placement of content, management of processes (including automated translations), planning and execution of web projects and updates, architecting the site (structure and content) for SEO and increasing visitor traffic;
- Manage PPC advertising campaigns;
- Execute a consistent brand and maintain high quality across the global web site;
- Ensure the best online experience is achieved for multiple users and channels through understanding Progress’ target audiences (by title, by industry, by region and other segmentation), as well as analysis of customer and prospect online behavior;
- Establish web site metrics to analyze and report on traffic and overall performance, and recommend and implement improvements.
- Partner with internal IT development to drive the development of the web site, including site functionality, performance optimizations, and maintenance;
- Plan and manage time and resources, establish priorities and meet goals leveraging a Bedford based and remote team.
The successful candidate will have: - Undergraduate degree (BSc/BA) in relevant subject. Masters degree preferred;
- 7+ years of increasing responsibility and experience managing a global web site, online advertising campaigns, digital/ interactive communications and social marketing, preferably at a business-to-business company (ideally at an enterprise software or SaaS company);
- Demonstrable success generating and implementing a global web strategy leading to improved leads generation, increased site traffic, enhanced customer experience and site growth;
- A thorough understanding of website user experience planning, online marketing technologies and strategies, with a balance of hands-on execution and strategic planning. Expertise mapping content and activities to objectives, focusing on user engagement and site consistency;
- Experience leading a web site redesign from the ground up: gathering and prioritizing site requirements;
- Excellent organizational, planning and project management skills. Ability to manage, prioritize, multi-task and thrive in a fast-paced, high-growth environment whilst keeping on deadline and in budget;
- Strong analytical and problem-solving skills. Can collect and analyze web site data, perform market and competitive analysis, recognize trends and critical events, and continually optimize various types of web properties using metrics;
- Strong collaboration skills. Must be able to work in close cooperation with marketing (globally) and IT staff to research their needs and launch projects. And, ability to manage and collaborate with vendors and agencies to achieve agreed upon goals.
- Knowledge of latest Internet trends, business models, social media policies and web/SEO technologies;
- Proven ability to organize, prioritize and manage work against project timelines
- Excellent verbal/written communication, brilliant interpersonal skills, and be ‘culturally-aware’;
- Good eye for design and esthetics -- Must be creative!
· Knowledge of CrownPeak CMS, Eloqua marketing automation software, SAJAN translation solutions and Omniture SiteCatalyst, Omniture Test & Target, a huge advantage; · Enormous energy and a sense of humor. |
