Source: www.forrester.com
Location : Cambridge, MA, UNITED STATES
Requisition Number : 847596
Job Type : Fulltime
Forrester Research, Inc. (NASDAQ: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 23 years Forrester has been making leaders successful every day through its proprietary research, consulting, events and peer-to-peer executive programs. For more information, visit www.forrester.com. Analyst, Online Advertising Cambridge, Mass.
Description: The Analyst is a critical member Forrester’s Marketing research team. This team creates research that analyzes the changing role of marketing in an era of media fragmentation, increasing prevalence of addressable and interactive media, and fast-changing consumer behavior. The team regularly conducts consumer and business surveys to help clients understand consumer attitudes and behaviors and how firms are adapting to them. The team writes reports to help businesses understand and exploit new technology and consumer trends. It also provides custom research and consulting services to give clients the specific information they need to make strategic technology and business decisions. The Analyst will own Forrester’s coverage of online advertising, including online display ads, contextual and behavioral targeting, ad serving, and ad networks. Under the direction of the team’s Research Director and in collaboration with other Marketing Analysts, the Analyst will conduct primary and secondary research, answer client inquiries, develop new products, and facilitate customized consulting programs for clients. The Analyst will write, speak, and advise clients about Forrester’s research by conducting primary survey and interview research, analyzing quantitative data, identifying trends and best practices, and researching vendor product offerings.
Responsibilities: The Analyst will work as part of a small, high-performance team of other Analysts and Research Associates. He or she will collaborate with team members in all aspects of the job. He or she will: Maintain a current level of expertise on specific topics related to online advertising, including online display ads, contextual and behavioral targeting, ad serving, and ad networks. Provide telephone and email responses to inquiries placed by Forrester’s clients for various topics related to online advertising. Advise clients by applying Forrester’s research to their specific business environment, applying our ideas to solve their problems. Develop and maintain relationships with leading and emerging vendors within the coverage area to understand and critique their vision, products, and offerings. Help scope and deliver consulting assignments, including presentations, written papers, and direct client interactions. Develop research plans, set milestones, and coordinate internal and external resources to ensure research success. Conduct surveys and interviews; analyze and document results. Write research about issues related to online advertising in a style and form that meets Forrester’s standard for quality and quantity. Provide pre-sales support via telephone and face-to-face meetings with Forrester prospects, working with Forrester’s Sales and Marketing teams. Collaborate with other research teams and external partners to enhance and improve the timeliness and value of Forrester’s marketing research. Establish an industry presence as an influential speaker and thinker. Build influence with the press and media.
Requirements: Forrester is looking for people who are inspired and inspiring. Our product is our intellectual capital, so we welcome and reward intellectual excellence, curiosity, and sophisticated thinking and look for: A minimum of three years of experience as a senior level marketing manager in a consumer marketing firm, top marketing services or strategy firm, or marketing technology company. A B.A./B.S. with strong academic record; an M.A./M.S./M.B.A. preferred. Superior communication skills verbal, written, presentation, and computer skills. Demonstrated capabilities in project management. Ability to collaborate across the organization to meet the needs of the client or research project. Willingness to work with a high degree of intensity and follow-through. Ability to work under tight deadlines and handle multiple tasks. Ability to travel.
Forrester Research is an equal opportunity/affirmative action employer; M/F/D/V are especially encouraged to apply. Entire contents 1997-2006, Forrester Research, Inc. All rights reserved. Forrester, Forrester Wave, WholeView 2, Technographics, TechRankings, and Total Economic Impact are trademarks of Forrester Research, Inc. All other trademarks are the property of their respective companies. Forrester clients may make one attributed copy or slide of each figure contained herein. Additional reproduction is strictly prohibited. For additional reproduction rights and usage information, go to www.forrester.com. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change.
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